For the first time in 1928, some athletes participated at the Olympics in shoes by Brothers Dassler. Participants show good results, especially the runner Arthur Jonat, who in 32 took 3rd place in a one hundred meters race. Subsequent performances only secured success when Jesse Owen set several world records in the race and won gold medals.
As a result of this, shoes were even more popular among the world community. Sales and production have grown several times. For example, half a million pairs of shoes were sold in Germany in Germany in Germany. Additional factories are opened in different cities of Germany.
Further expansion and prosperity of the company was prevented by the outbreak of war. The factories were confiscated by the Nazis for the needs of the war, they were supposed to redo and make ammunition. The brothers themselves were sent to the front. Nonetheless? e, it was not possible to start the production of ammunition, and Arnie call from the front to make shoes to German soldiers.
After the defeat in the war, the Americans captured the factory, and the production of shoes was carried out only for their country. The Dassler family was tight, but soon the Americans left the city. Brother Rudolph returns from captivity. Resuming production using the same technology as at the very beginning of the company, from the remnants of military uniforms and improvised means.
At that time, everything was based in production, there were few intermediaries between the market and the manufacturer. For example, today it is quite easy to create an online store Avon, Oriflame, Faberlic and selling products receive a percentage. So it is easier for a modern person to start his business, especially when there are representatives of Avon or Oriflame supporting their partners.
