Italian fashion of the 80s

“The Italians were the first to learn how to make exquisite everyday clothes,” recalled John Fairchald on Women’s Wear Daily’s pages. It is noteworthy that the permanent buyers of the Italian style clothing around the world were both men and women. Moreover, they increasingly began to wear clothes, which not only “was made in Italy”, but also represented a certain version of a kind of Italian style. In 1982, the photograph of Georgio Armani appeared on the cover of Time Magazine, and the main article of the number began with the words of Pierre Berget-the business partner of Iva Saint Laurent. When asked about the Italian fashion, Berger answered the statement: “Italians cannot boast of anything but spaghetti and opera”. He demanded: “What is at least one piece of clothing, at least one fashionable innovation of Armani, which would really affect the development of world fashion”. Berger did not need to contact an American journalist so rash – Jay Cox did not slow down with the answer: “Well, Pierre. A jacket without lining. Carefree elegance … sewing, which was previously believed, can only be created by hand … a new degree of freedom in clothing “.In Italy, new talents continue to flourish. Among them, for example, Miuccia Prada is a favorite fashion designer of many editors of famous glossy magazines. The heiress of the company producing leather products, she first achieved international attention in the mid-1980s, when she demonstrated a black nylon backpack, which masterfully undermined the significance of modern status symbols like a handbag “gilding and a flap”. Soon Prada became famous for her trendy style, uniting in infallible harmony classicism and insolence.